Wegen AIDS Talkline’s quarterly data show general callers’ data disaggregated by age, marital status, HIV status, region and topics discussed. However, because the Talkline maintains the anonymity and confidentiality of callers, necessary precautions have been taken to protect the identity of callers during data collection. In the early years of Wegen AIDS Talkline, the majority of callers were from Addis Ababa, ages between 15-19 and younger than 15 years old. This trend, however, has changed overtime as more and more people became aware of our Talkline services through the various promotional strategies using print media, TV and radio programs. The recruitment of counselors who speak different local languages has also expanded Wegen AIDS Talkline’s reach .